In a recent study done by AudienceNet, smart speakers are directly impacting music consumption in individuals over the age of 16. It should be no surprise that the impact is overwhelmingly positive.
The study looked into where the music comes from (streaming, downloads, etc), how it is played, and for how long. The study revealed that users who have smart speakers listen to more music for longer and also listen to more unique, new playlists.
While only 14% of Americans have smart speakers, it turns out that those who do listen to 50% more music for 49% longer. That means these speakers are helping customers find new music and encouraging more extensive listening. That’s quite a significant behavioral shift.
Unfortunately for speakers, the music study also revealed that the primary listening device among listeners younger than 34 was the smartphone and accounted for a quarter of all listening time. Overall, the most popular device for listening was the radio, accounting for almost half listening time.
Only time will tell if radio will continue to reign supreme with listening time, but it’s safe to say smart speakers are making a huge change in helping individuals discover and listen to more music. Hopefully the amount of people who own them will increase over time.
